Our commitment to this responsibility is realized through our contribution to the preservation of trees. Instead of thoughtlessly plundering trees for pencil manufacture, we strive to protect our bio-diversity and to maintain ecological balance.
Rather than relying on forest grown timber, we encourage renewable sources of timber by procuring our requirement from those who either grow trees on their farms, land or in the court yard of their residential premises.
As a part of our commitment to India's national policy of increasing the forest cover from 19.3% at present to 33% in years to come, we have ventured into developing our own timberland. These timberlands are short rotation plantations that are developed by converting untapped, fallow land resources to superior quality tree plantations.
Drawing on climatic and ground water resources and by adopting scientific practices of cultivating tree crops, suitable tree species are selected which can grow within a cycle of 7 to 10 years. We lay emphasis on planting superior, disease resistant and fast growing clones which will improve land productivity, timber quality, yields and maintain ecological balance on a sustainable basis.